About
Creative leader. Problem solver. Data enthusiast. Team builder. Simplifier. Communicator. Brand strategist.
Experienced, curious, and award-winning marketing leader with a proven track record of driving impactful results for diverse industries, including travel and hospitality, retail, government, and non-profit organizations. Known for blending creative innovation with strategic and analytical thinking to craft solutions that elevate brands, foster customer engagement, and grow market share.
Whether convincing audiences to explore a destination, advocate for voting rights, or choose the perfect home improvement product, the core principles remain the same: Understand what's holding the customer back, identify how to overcome it, and inspire them to act.
With expertise spanning strategic communications, social media, branding, paid advertising, website design, and content marketing, I lead with a data-driven approach and ensure marketing strategies connect seamlessly across channels. Recognized for mentoring teams, managing multi-million-dollar campaigns, and delivering award-winning work that resonates with audiences worldwide.
Skills:
Strategic Planning
Creative Strategy
Integrated Marketing
Storytelling
Brand Development & Management
Message Development
Creative Thinking
Market Research
Data-Driven Decision Making
Leadership Development
Public Relations
Team Management
Organizational Efficiency
Project Management
Operational Leadership
Budget Management
Industries:
State and Local Government
Tourism, Travel, & Hospitality
Non-profit
Retail
B2C
B2B
Integrated Marketing Agency
Advertising agency
When I'm not working:
Kitten rescuer. Auburn University alum and super fan. Avid reader. Neophyte interior designer. TikTok abuser. Mother to one daughter, three dogs, two cats, one fish. Wife to one husband.